Here are 4 reasons why having a CRM in place can help you increase your income while providing more value to your clients—and business.
- Leads need to be follow-up with across different touch points
There are many reasons leads don’t turn into customers, this topic has been covered among hundreds of books and probably thousands of articles. The answer is simple, the number-one reason leads don’t turn into sales is due to the lack of follow-up.
Just because you are ready to sell a prospect and turn him into a customer doesn’t he is ready to buy.
- 18% of prospects are ready to buy right now.
- 82% of prospects take more than three months to make a buying decision.
- 61% of prospects take more than one year to make a buying decision.
- 44% of salespeople are only making one follow-up call after a meeting.
When you look at those facts, does it make you wonder how many sales you’re leaving on the table? What would happen if you implemented a follow-up process that would continue to nurture your leads until they were ready to buy?
Building a solid follow-up workflow doesn’t have to be a tedious process, most CRMs allow the creation of custom automatic workflows, that once set, require little to no maintenance, allowing you to focus on what matters most.
- CRM Analytics in order to better decide
There are numerous advantages to using a CRM, but one that you should consider is that CRMs allow you to track how your leads are interacting with your content. From measuring the number of times a potential customer has opened an email, to the number of visits he has to your website.
These metrics might be critical in order to measure the likelihood of a specific customer to pull the trigger and to take a step forward on his buying journey.
In addition to that, most CRMs allow you to create automatic custom reports with metrics that are relevant to your team.
- Stay in touch with high-value clients
Did you know that it can cost up to 5 times more to acquire new customers than it does to keep current ones? At the end of the day, we, as human beings, like to do business with people and brands we already know, like, and trust. Your customers are no different.
When it comes to collecting more information about your high-value customers, having a CRM is a must. It will allow you to go one step ahead, providing you with the ability to schedule periodic emails in order to collect more information about your customers and adding notes to the cloud.
You can even set reminders to send them automated personal messages on special occasions such as birthdays, anniversaries, and holidays. These personal touches tend to go a long way and you can actually improve the chances of a future sale or referrals.
- Simplified collaboration that will boost efficiency
One of the main tasks of a CRM is having a record of interactions, conversations, notes, and keeping your contact’s information up to date. When it comes to having a team, counting on a cloud-based tool is rather necessary.
Everyone who has access to your CRM can collaborate together through this shared record. For example, if someone from your team communicates with a potential customer and learn more about them, they can fill in certain fields that person’s record, making sure that the rest of the team has access to this new information—making sure that the team is working with the latest details and to the best of their ability.
This will boost the confidence across different teams (Sales, Marketing, Customer Service, etc) that the information about that specific contact is correct, enabling them to work together seamlessly.
All team members will be able to work more effectively, together, and to gather insights and data in order to provide exceptional service to your customers.
Having your data organized in a CRM platform will help you to have a better understanding of customers. This leads to better messaging and outreach, much of which can be done with automation, which helps you offer better, more efficient customer service. Furthermore, your teams can collaborate more easily and reduce siloes.
Of all the benefits of CRM software, using data and technology to power a more efficient company is one of the biggest. This helps you serve customers more effectively, leading to better business.
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