Google Tag Manager and Google Analytics

Google Tag Manager

Google Tag Manager, also known as GTM, is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Luxury Presence has installed a Google Tag Manager on each website. If you have any pixels or scripts that you would like Luxury Presence to add to your GTM, please send them to us to add. Each website can only have one GTM. Google recommends only installing one GTM container per website. If there are multiple GTM containers on a page, this may cause triggers to fire twice.

Google Analytics

Google Analytics is one of the many tools that Google provides to help people understand what visitors are doing on their website. The tool allows you to track and analyze critical data on your site and site visitors.

Google Analytics’ main purpose is tracking data, storing it and generating reports about your website, for example:

How many people visited your website yesterday?
How many pages did they visit per session?
Which pages were the most popular, etc.?

The only way Google Analytics can track these user interactions is with the help of tracking code (also known as GA Javascript code snippet) that must be placed on every page of your website.

Once an interaction occurs on a site (e.g. page view), a Javascript snippet sends the corresponding data to Google Analytics.

Luxury Presence adds a tracking code to each Luxury Presence website. If you have your own Google Analytics account, we can add your tracking number to the website too. Send Luxury Presence the UA tracking ID. The tracking ID is a string like UA-000000-2. It must be included in your tracking code to tell Analytics which account and property to send data to.

Google Analytics vs Google Tag Manager

The tag that is used to for GTM is called the container tag. While for Google Analytics it is called the Tracking code.
Unlike the Google Analytics, the GTM tag is made up two parts where the snippets or the container tags are placed in the <head> section of the code of all web pages and the <body> section of all web pages. On the other hand Google Analytics’s tracking code is copied and pasted in just the <head> section of the website. With that you can track all the traffic and its activity on your website.
Both have a different user interface and you have to add them separately.

Google Analytics